ART – AD FILM CATEGORY

STEAM education expands on STEM (Science, Technology, Engineering, Mathematics) by incorporating Art to foster creativity alongside technical skills. STEAM education, with the "A" standing for Art promotes a holistic approach to learning and helps students develop innovative, problem-solving abilities by combining scientific knowledge with artistic expression. Access to new technologies, such as smartphones, allows students to create professional-quality work like advertisements, enhancing both their technical and creative skills.

ADDITIONAL INFORMATION AND EXPLANATIONS (Announced on 6 December 2024)

What does AD Film mean?

An AD Film (where "AD" is short for advertisement) is a short video made to promote a product, service or brand. The goal is to advertise and share important information with people in a way that grabs their attention. AD Films help businesses show why their product or service is useful and encourage people to buy or use it.

The Purpose of This Category

The purpose of this category is to encourage creativity and innovation by having students create a product advertisement using only a smartphone. It demonstrates how simple technology can be used to produce professional-looking videos. This competition helps students develop their artistic skills, enhances their storytelling abilities through video and builds their confidence in combining creativity with technology.

Which grades can compete in this category?

Students from grades 6 to 11 can participate in this category. It is a team competition, with each team consisting of 2 members.

How to register for this category and what is the participation fee?

Students in grades 6 to 11 can register through the STEM student panel. After selecting the AD-Film category, the student who has already chosen a teammate can complete the team's registration by entering his/her teammate's STEM ID. Participation in this category is free. No payment is required.

What can the AD Film be about?

• The advertisement film can be about any product, service or place. Examples include: pizza, electronic devices (like printers), chairs, bookshelves, clothing, shoes, a promotional advertisement for a tourist attraction in your city, a department in your school (like the library or cafeteria), your school's basketball team, the Olympiad club at your school, any special service your school offers or any product or service you can film in your city.
• Teams can choose any topic based on the options provided above or similar subjects according to their capabilities.
• Teams do not need to get approval from the STEM Olympiad team; they should independently decide on a topic, write the script and start preparing for filming.

Reminder:

Students must ensure that their advertisement films do not harm or defame other brands or individuals. It is important to avoid any form of sexism, racism or discrimination based on gender, race, ethnicity or religion. The content should respect moral and ethical values and should not include sexual content or suggestive themes. Additionally, students should refrain from using offensive language or imagery and avoid promoting illegal activities or substances. It is also crucial not to depict violence, bullying or any form of harmful behavior. Overall, the content should be appropriate for all audiences, including children and young adults, to help maintain a respectful and inclusive environment for everyone.

How should teams prepare their AD Film to participate in the competition? What are the technical requirements and conditions?

• The filming must be done using only 2 smartphones.
• The filming must be carried out by only 2 students.
• The video should be formatted vertically, suitable for Instagram Reels.
• The advertisement must not exceed 60 seconds.
• The advertisement must consist of 2 parts:
  Part 1: Behind-the-scenes footage
  Part 2: The advertisement itself
• The behind-the-scenes footage should match the angle of the original advertisement filming scenes. This criteria is the primary evaluation factor for the jury.
• The music used must be publishable on Instagram.
• When posting on Instagram, three pieces of information must be included in the reel (Names / IDs / STEM Olympiad mention).

Evaluation Criteria for the AD Film

1. Technical Details: Use of equipment, filming team, format and duration.
2. Content Structure:
   Part 1: Behind-the-scenes footage
   Part 2: The advertisement film
3. Scenario, Editing and Post-Production:
   - The script should be well-structured, clearly conveying the intended message and storyline.
   - Editing should be seamless, with smooth transitions between scenes, keeping the viewer engaged.
   - Post-production elements, such as color grading, sound design, and visual effects, should enhance the ad's quality and be professionally executed.
4. Creativity and Originality
5. Audio and Music
6. Complete Information: Ensure all required information is included in the Instagram post.
7. Technical Quality:
   - Overall video quality, including resolution, lighting and focus
   - Effective use of camera angles and framing
8. Compliance with Competition Rules: Adherence to all specified competition guidelines and requirements.

Scoring of Advertisement Films

Final scores will be determined by a combination of public engagement on Instagram and a professional review by the STEM team.

• The total evaluation score for the advertisement films is 100 points.
• The score breakdown consists of 30% from Instagram likes and 70% from the film evaluation criteria.
• The film with the highest number of likes will receive the maximum score of 30 points. The remaining films will be scored based on the number of likes they receive.
• The 70-point portion will be awarded by the jury based on the criteria mentioned above.

Competition Calendar

• The deadline for publishing the advertisement video on Instagram is 15 January 2025.
• The deadline for collecting likes is 10 February 2025.
• The announcement of the results: Results for all categories will be announced around 15 March 2025.

Medals, Certificates and Awards

Assessments are carried out for grade group (not for each grade) and medals and certificates are awarded as follows:

• The top 3 participants in grade group (6 to 11) :
  + A hard copy Gold Medal and a Certificate of Achievement
  + Grand Final Discount Awards:
     1st Places > 75% discount
     2nd Places > 50% discount
     3rd Places > 25% discount
• The top 15% of the participants > Digital Gold Medal Certificate
• The next 15-35% of the participants > Digital SILVER Medal Certificate
• The next 35-60 % of the participants > Digital BRONZE Medal Certificate
• The next 60-80 % of the participants > Digital HONORABLE Medal Certificate
• The next 80-100% of the participants > Digital PARTICIPATION Certificate

General Terms and Conditions:

• By entering, participants agree to grant the STEM Olympiad organizers the right to use, share and repost their videos for promotional purposes.
• Any form of plagiarism, cheating or use of prohibited equipment will result in immediate disqualification.
• Videos must adhere to Instagram’s community guidelines and respect the privacy of all individuals featured in the footage.

Key Steps for Creating an AD Film: A Summary for the ART-AD Film Category

1. Review the Guidelines: Start by thoroughly reading this document to ensure you understand the requirements and decide if you want to participate in this category of the STEM Olympiad.
2. Register for the STEM Olympiad: If you choose to participate, go to https://stemolympiad.org/ and register for the competition.
3. Select the ART-AD Film Category: After registering, choose the ART-AD Film category. Participation is free and no payment is required.
4. Form a Team: Once the category is selected, add your teammate to complete the registration process.
5. Upload Photos of Team Members: Each team must upload clear photos of both members to ensure proper identification and representation during the competition.
6. Choose a Topic: As a team, decide on the product or service you will create an advertisement for.
7. Create the Script and Editing Plan: Write the script and plan how you will edit the advertisement.
8. Plan Filming Locations: During the script and editing phase, you should also plan the locations where the advertisement will be filmed.
9. Check Technical Requirements: You should evaluate the technical aspects of the smartphones you’ll use for filming and check other technical requirements (sound recording, lighting adjustments, tripod, etc.).
10. Film the Advertisement: After all preparations are completed, you should film the advertisement.
11. Record Behind-the-Scenes Footage: The most important detail to remember is that the main filming of the advertisement must be recorded by the other team member. These behind-the-scenes recordings will serve as proof that the students filmed the advertisement, which will be the jury's first evaluation criterion.
12. Edit and Post-Produce: Once the filming is complete, the first part of your submission should feature the behind-the-scenes footage, and the second part should feature the main advertisement. After recording the video with your smartphone, you can edit it using any editing program of your choice. You must ensure that the editing and post-production are done accordingly.
13. Post on Instagram: Afterward, you need to post the prepared advertisement (maximum of 1 minute) as an Instagram reel. If you don’t have an Instagram account, you should create one first. The Instagram account must be visible and accessible to everyone.
14. Include Key Information: When posting the reel on Instagram, ensure that the following information are included:
    - The full names of both team members
    - The STEM ID of both team members
    - The mention: @stemolympiadorg
15. Gather Likes: During the specified time frame, you should encourage your network to like your reel, as 30% of the total score will be determined by the number of likes received.

SAMPLE AD FILMS FOR YOU

Sample ad films related to this category are shared on the STEM Olympiad Instagram account. You can access these example films under the 'Art - Ad Film' section in the saved stories.