Conditions for the Art-Ad Film Category

Dear Students and Teachers,

We’re excited to share the updated guidelines for the Art-Ad Film category of the International STEM Olympiad. This competition invites students to create and submit creative advertisements, following the rules outlined below: Video Duration: The total length of the ad film should be no less than 40 seconds and no more than 1 minute.

Video Dimensions: Videos must be in a vertical format with an aspect ratio of 9:16 (1080 x 1920 pixels).

File Size: The uploaded film should not exceed 50 MB.

Video Format: Videos must be submitted in MP4 format with H.264 encoding, which is the most compatible format for Instagram Reels. Ensure the video plays smoothly on mobile devices.

Content Structure:
- The first half of the film must consist of behind-the-scenes (BTS) footage, showcasing the process of making the ad.
- The second half should feature the final advertisement.

Editing and Effects:
- Students are free to use any editing software and add effects, including text overlays and audio effects, as desired.
- However, evaluation will focus on the creativity of the project and the filming technique, while the impact of effects on scoring will remain minimal.

Language:
- If the advertisement includes any text or voiceovers, they must be in English. This ensures clarity and accessibility for international evaluation.

Copyright Compliance:
- All visuals, music, and sound effects used in the film must comply with copyright regulations.
- Please note, if the video violates copyright rules, platforms like Instagram may mute the sound automatically when shared as a Reel. To avoid this, students are encouraged to use royalty-free or open-source content.

Scoring Criteria:
- Creativity and originality of the concept.
- Execution of the behind-the-scenes and final ad.
- Technical aspects like framing, lighting, and storytelling.

Delivery and Publishing of Videos: - Deadline for Video Submission: January 15, 2025

Submission Requirements:
1. Parental and Teacher Confirmation:
- Students must download the Privacy Policy and GDPR-compliant consent form from the STEM panel.
- These forms must be signed by their parents and teachers and re-uploaded to the STEM panel after signing.

2. Uploading Photos:
- Each team member must upload:
- One passport-sized photo.
- One full-length photo to the STEM panel.

3. Uploading Videos:
- Once the above steps are completed, students can upload their prepared video to the STEM panel.

Video Review and Publishing:
- Technical Review by STEM Admin:
- All uploaded videos will be reviewed by the STEM team.
- Videos will undergo checks for size, duration, and format compliance.
- Technically acceptable videos will be published on the STEM Olympiad Instagram account.

Likes Period:
- Videos will remain on Instagram until 10 February 2025, and can receive likes until this date.

Visual Structure and Team Composition:
- The advertisement project must be prepared by a team of two students.
- Refer to the attached graphic for a visual example of how to divide the BTS footage and the final advertisement.